SPCA International Teams with Biobased Artificial Grass Maker
The leader in soy-biobased artificial grass, SYNLawn is partnering with the Society for the Prevention of Cruelty to Animals (SPCA) International to provide their product to rescue shelters, sponsor a military pet rescue and offer discounts to homeowners with a rescue pet. SYNLawn hopes to bring awareness to the needs of homeless pets and promote adoption.
“We are pleased that our collaboration with the SPCA International allows us to donate premium synthetic grass in rescue shelters for pets that haven’t always been in friendly environments,” said George Neagle, SYNLawn’s vice president of sales and marketing. “The partnership will help raise much-needed funds for pet rescue and adoption.”
SPCA International is excited to install SYNLawn’s products at partner shelters where natural grass is impossible to grow or cost prohibitive. SYNLawn is also offering $250 off pet turf installations to any customer who has rescued a pet from an animal shelter. The company’s products are safe for animals and helps keep pets clean.
In addition, SYNLawn is committed to helping SPCA International rescue dogs for U.S. military service members stationed worldwide. While on deployment, members of the military often befriend stray dogs that live with them on base and become their battle buddies. Through the Operation Baghdad Pups: Worldwide program, SPCA International saves these patriot pets and reunites them with their military friends in the United States. SYNLawn will sponsor at least one of these military rescues in 2017.
America’s energy security benefits because SYNLawn artificial grass is made with a U.S. soy-based backing called BioCel™ manufactured by Universal Textile Technologies. BioCel uses soy-based polyol technology developed with support from the soybean checkoff. Based on UL third-party verification, soybean oil displaces 60 percent of the petroleum-based polyurethane in BioCel. Using soy in industrial products like SYNLawn artificial grass helps to create new markets for U.S. soybeans and jobs here at home.
“We are thrilled to have this generous support from SYNLawn,” said Meredith Ayan, SPCA International’s executive director. “They are truly committed to helping homeless pets, our U.S. military personnel and shelters worldwide. Whenever someone buys a SYNLawn product they can feel proud of SYNLawn’s commitment to making the world a kinder, safer place for animals.”
Soy-Backed Grass Solving Problems Coast to Coast
Because SYNLawn synthetic grass has a biobased backing, it can help buyers increase purchases of biobased products and at the same time reduce water consumption.
Federal agencies are facing new water reduction requirements as a result of President Obama’s new Executive Order: Planning for Federal Sustainability in the Next Decade (EO 13693). The EO directs federal agencies to reduce by 2 percent annually through fiscal year 2025 the gallons of water used for industrial, landscaping, and agricultural consumption relative to fiscal year 2010 baseline.
SYNLawn artificial grass is made with a soy-based backing called BioCel™ manufactured by Universal Textile Technologies. BioCel uses soy-based polyol technology developed with support from the soybean checkoff. Based on UL third-party verification, soybean oil displaces 60 percent of the petroleum-based polyurethane in BioCel.
Soy-Backed Grass Centerpiece of Outdoor Fun
Zumba classes, concerts, and sporting event viewings are all enjoyed on soy-backed SYNLawn® artificial grass at National Harbor, a premier Washington D.C. area waterfront destination.
“We have over 12 million visitors annually and we needed something that could handle that traffic. The SYNLawn looked and felt the best. It was the most like natural grass and it has enhanced our guests’ experience.” said Kent Digby, Senior Vice President of National Harbor Operations, which is located minutes from the nation’s capital on the Potomac River in Maryland.
The venue’s centerpiece is a beautiful plaza covered with artificial grass, making it low-maintenance and comfortable. National Harbor installed the artificial grass in 2014.
Digby adds that being able to spray paint the grass with different sports themes is an added bonus. For example, National Harbor painted a soccer field on the artificial grass during Women’s World Cup and added a tennis court design during a summer tennis match viewing.
SYNLawn offers a 15-year manufacturer warranty. It is 100 percent recyclable. SYNLawn’s EnviroLoc™ Backing System features BioCel™ manufactured by Universal Textile Technologies. BioCel uses soy-based polyol technology developed with support from the soybean checkoff. Based on UL third-party verification, soybean oil displaces 60 percent of the petroleum-based polyol in BioCel.
Each year, about 600,000 U.S family farmers grow soybeans on land that covers the rough equivalent of 60 million football fields. Often called the “miracle bean,” a peer-reviewed life cycle analysis supports that U.S. soybeans can collectively remove from the atmosphere the carbon equivalent of taking 22 million cars off the road in just one year. This video tells the story.
Urban Park Transformed
Why are park architects from Paris to Philadelphia flocking to New York City’s Washington Square Park? NYC Parks’ Landscape Architect George Vellonakis has responded to numerous inquiries from other park planners who want to know more about how he used soy-backed SY
NLawn synthetic grass in the renovation of Washington Square Park.
The most recent phase of the three-phase Washington Square Park renovation included re-imagining the old asphalt mounds that were installed in the 1970s. Vellonakis, who was tasked with renovating the mounds, said the asphalt was in disrepair and had become a liability and the play structures had long been removed.
Vellonakis designed mounded hills graded and slightly submerged into the landscape to allow for a continuous open meadow. The area also includes a cable play structure respectfully placed within this restored historic landscape that is now very popular with the children. After deciding that synthetic grass was the way to go because of its low maintenance and aesthetic appeal, he then turned his attention to choosing the right product.
“SYNLawn is the best product out there for use in tandem with an existing green feature — like a lawn – and when trying to coexist with an historic park,” Vellonakis said. “The color was the most compatible with the surrounding natural lawn and the product doesn’t have a sheen like some others.”
In addition, the renovation included a Leadership in Energy and Environmental Design (LEED)-certified park house and comfort station. “The fact that the backing on the artificial grass is made using soy definitely played a role, as did removing a hardscape,” he said.
An unexpected benefit of the redesign is the increased family bonding it encourages. “It’s very magical,” says Vellonakis when describing how the park’s famed “Hills” encourage playful interaction between children and their parents or nannies. “Instead of sitting on park benches observing their children play, adults are out there too – rolling around with their kids.”
Vellonakis says “kids flock to the Hills and really use their imaginations” when tackling the artificial grass-clad mounds. The unique design allows more imaginative play than would occur on a stationary play structure. He estimates that on a nice day, between 300 and 400 children visit the Hills.
Vellonakis expects to see additional uses of SYNLawn in New York City as leaders focus on ways to incorporate more green space, especially in low-income communities. Two parks in Brooklyn – Sunset and Betsy Head – are in the process of installing SYNLawn. That renovation work is expected to be completed in the summer of 2015.
About Washington Square Park–Located on land steeped in history, Washington Square Park was established in 1827 and named for this country’s first President. The Park encompasses slightly more than ten acres in Manhattan’s Greenwich Village neighborhood. The iconic Washington Arch is one of the park’s most recognized features.
Water Shortages Drive Demand for Artificial Turf
The water-deprived West is quickly realizing the benefits of artificial grass as well. Water shortages have lawmakers, homeowners and businesses all facing brown and dead grass across neighborhood lawns, parks, cemeteries and golf courses.
In Las Vegas, Nevada, the average homeowner uses 73 gallons of water per square foot of lawn grass annually – the equivalent of 10 feet of rainfall, according to Southern Nevada Water Authority (SNWA) Conservation Manager Doug Bennett. That’s why the region has been aggressive about water-saving solutions since 1999. The Water Smart Landscapes program, which provides cash incentives to homeowners who replace ornamental lawns with more efficient landscapes, has converted nearly 4,000 acres — 173 million square feet — of lawn space. That’s enough to cover nearly 3,000 football fields, according to SNWA.
Bennett reports than one in four residential landscape conversions in southern Nevada use artificial grass in some capacity. He points out that even the famed Las Vegas strip has acres of synthetic grass installed along the median and around the famous “Welcome to Fabulous Las Vegas” sign.
Bennett stresses the importance of integrating synthetic grass with living plants. “It looks better and creates a more appealing effect when turf is blended with living plants,” Bennett said.
Nevada’s program requires that water efficient landscapes include a minimum amount of living plants. For example, a typical lawn may consist of an area with artificial grass, a mulch or stone section, interspersed with drought resistant shrubs and trees.
“I was skeptical about synthetic grass at first because of the harsh UV environment here,” Bennett said. “I have been pleasantly surprised that artificial grass is withstanding the test of time and most has held up very well for more than ten years.”
Bennett sees an added benefit when soy-backed synthetic grass is used. “Not only does the product reduce petroleum use, but because it uses soy it’s a way that agriculture can help cities deal with water shortages.”
SYNLawn Solves Another Pesky Problem
Lawns in many states are becoming lunch for a hungry pest. According to Michigan State University’s Extension Service, the invasive European Chafer Beetle has been found in New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, Rhode Island, Ohio, Michigan, Delaware and southern Ontario. The beetle was unknowingly brought over in a crate of flowers from Europe and has spread rapidly, tearing up gardens and lawns. These pests feed on the roots of all types of plants leaving massive destruction in their wake. Yet again, artificial grass can be a cost-effective, long-term solution to this pesky problem.
Baltimore Farm Park
In the spring of 2016, the fields around the Baltimore County Center for Maryland Agriculture and Farm Park weren’t the only things turning green. Inside the area’s Exhibit Barn, a soft, green synthetic “lawn,” featuring a soy-based backing, also appeared. And that made a lot of local parents happy.
“The old floor was dirt,” said Bronwyn Mitchell, the farm park manager. “In addition to being used during our annual fairs, the Exhibit Barn serves as an auxiliary classroom space for Farm Sprouts Preschool and Farm Camps, and the kids had to sit on the dirt floors.”
Thanks to a grant from the Maryland Soybean Board’s Green Events Program, the soy-backed lawn product known as SYNTipede 354, from the company SYNLawn, was installed March 31. SYNLawn artificial grass is made with a soy-based backing called BioCel™ manufactured by Universal Textile Technologies. BioCel uses soy-based polyol technology developed with support from the soybean checkoff. Based on UL third-party verification, soybean oil displaces 60 percent of the petroleum-based polyurethane in BioCel.
In Maryland alone, farmers grow about a half a million acres of soybeans, producing more than 20 million bushels of beans each year. Each year, nearly 600,000 independent U.S. farmers plant, grow, and harvest trillions of soybeans. This video tells the story. Often called the “miracle bean,” a peer-reviewed life cycle analysis supports that U.S. soybeans can collectively remove from the atmosphere the carbon equivalent of taking 21 million cars off the road in just one year.
“Through a variety of research and promotion programs, the soybean checkoff has fostered the creation of hundreds of soy-based products over the last two decades,” said William Layton, chairman of the Maryland Soybean Board.
Soybeans offer an abundant, domestically produced and rapidly renewable supply of ingredients, giving companies the opportunity to reduce the petroleum content in commercial and industrial products. U.S. soybean farmers have invested millions of dollars to research, test and promote biobased products. Much of this work was done through the USB, which is composed of 70 U.S. soybean farmers appointed by the U.S. Secretary of Agriculture to invest soybean checkoff funds.
To learn more about the Maryland Soybean Board, visit www.mdsoy.com.
To learn more about SYNLawn, visit www.synlawn.com or call: (866) SYNLawn
SYNLawn artificial grass is available at over 800 Lowes stores in the U.S. and Canada. For more information visit: www.synlawn.com.
This case study is provided for information only. The United Soybean Board does not endorse, promote or make any representations regarding any specific suppliers mentioned herein.